[{"data":1,"prerenderedAt":205},["ShallowReactive",2],{"header":3,"footer":52,"e-book-o-prostym-jezyku":78},{"navigation":4,"socialMedia":26,"header":41},{"__typename":5,"items":6},"navigation_GlobalSet",[7,11,14,17,20,23],{"__typename":8,"title":9,"url":10},"links_link_BlockType","O NAS","/o-nas",{"__typename":8,"title":12,"url":13},"USŁUGI","/oferta",{"__typename":8,"title":15,"url":16},"SEKTORY","/sektory",{"__typename":8,"title":18,"url":19},"PROJEKTY","/projekty",{"__typename":8,"title":21,"url":22},"BLOG","/wiedza",{"__typename":8,"title":24,"url":25},"KONTAKT","/kontakt",{"__typename":27,"items":28},"socialMedia_GlobalSet",[29,32,35,38],{"__typename":8,"title":30,"url":31},"Facebook","https://www.facebook.com/Kava360",{"__typename":8,"title":33,"url":34},"Instagram","https://www.instagram.com/kava.360/",{"__typename":8,"title":36,"url":37},"LinkedIn","https://www.linkedin.com/company/kava-studio-kreatywne/",{"__typename":8,"title":39,"url":40},"Behance","https://www.behance.net/kava360",{"__typename":42,"image":43,"buttonText":50,"buttonLink":51},"header_GlobalSet",[44],{"__typename":45,"src":46,"alt":47,"width":48,"height":49},"images_Asset","https://api.kava360.pl/assets/images/_1920xAUTO_crop_center-center_none_ns/50702/menu.webp","Menu",1920,2078,"Napisz na priv","/napisz–na–priv",{"footer":53,"socialMedia":65,"contact":71},{"__typename":54,"image":55,"items":61},"footer_GlobalSet",[56],{"__typename":45,"src":57,"alt":58,"width":59,"height":60},"https://api.kava360.pl/assets/images/_800xAUTO_crop_center-center_70_none_ns/54960/Miczel.webp","Miczel",499,262,[62],{"__typename":8,"title":63,"url":64},"Polityka prywatności","/polityka-prywatnosci",{"__typename":27,"items":66},[67,68,69,70],{"__typename":8,"title":30,"url":31},{"__typename":8,"title":33,"url":34},{"__typename":8,"title":36,"url":37},{"__typename":8,"title":39,"url":40},{"__typename":72,"phone":73,"email":74,"street":75,"postalCode":76,"city":77},"contact_GlobalSet","531 675 415","m.aleksandrowicz@kava360.pl","Kościuszki 43/8,","40-048","Katowice",{"__typename":79,"id":80,"slug":81,"title":82,"seoTitle":83,"seoDescription":84,"featuredImage":85,"projectCategories":94,"description":100,"projectType":101,"projectDetails":102,"flexibleContent":103,"projectImages":186,"colorTheme":187,"sections":188,"quoteText":101,"addVideo":189,"videoType":101,"videoFile":190,"videoBackground":191,"videoLink":101,"projectImage":192,"itWidget":189,"engineeringWidget":189,"addCredits":189,"credits":193,"relatedProject":194,"gallerySlider":203,"videoSlider":204},"projects_default_Entry","60958","e-book-o-prostym-jezyku","KAVA360","Jak stworzyć ekspercki e-book? Case study Kava360","Kompleksowe case study: copywriting, redakcja i autorski design e-booka o prostym języku. Zobacz, jak realizujemy projekty contentowe od A do Z.",[86],{"__typename":45,"url":87,"urlMobile":88,"alt":89,"width":90,"height":91,"kind":92,"mimeType":93},"https://api.kava360.pl/assets/images/_2560xAUTO_crop_center-center_82_none_ns/60959/E-book-o-prostym-języku_portfolio_1.webp","https://api.kava360.pl/assets/images/_1200xAUTO_crop_center-center_82_none_ns/60959/E-book-o-prostym-języku_portfolio_1.webp","E book o prostym języku portfolio 1",1921,1501,"image","image/jpeg",[95],{"__typename":96,"id":97,"title":98,"slug":99},"projectCategories_Category","993","Design","design","prosty język",null,[],[104,111,115,119,123,134,141,149,156,164,171,178],{"__typename":105,"id":106,"blockType":107,"offset":108,"headline":109,"sectionDetails":110},"flexibleContent_text_BlockType","60960","text",2,"Wyzwanie","\u003Cp dir=\"ltr\">Prosty język powoli przestaje być wyróżnikiem – staje się normą. I to nie tylko w oczach odbiorców, ale również obszarze prawa – między innymi za sprawą dyrektywy unijnej EAA, \u003Cem>European Accessibility Act\u003C/em>, która dotyczy dostępności. Dlatego chcieliśmy stworzyć narzędzie, które pomoże zrozumieć sens prostej komunikacji i da konkretne wskazówki, jak upraszczać złożone teksty.\u003C/p>\n\u003Cp dir=\"ltr\">Język to narzędzie, za pomocą którego opisujemy świat. A to oznacza, że prosty język to po prostu prostsze życie.\u003Cbr />\u003C/p>",{"__typename":105,"id":112,"blockType":107,"offset":108,"headline":113,"sectionDetails":114},"60961","Działania","\u003Cul>\u003Cli dir=\"ltr\">\u003Cp dir=\"ltr\">Przygotowaliśmy treści do e-booka: teoretyczny wstęp i konkretne wskazówki praktyczne z przykładami.\u003C/p>\u003C/li>\u003Cli dir=\"ltr\">\u003Cp dir=\"ltr\">Zapytaliśmy ekspertów i ekspertki z różnych obszarów komunikacji (PR, social media, employer branding, legal design) o to, jak prosty język wpływa na komunikację w ich branży. Na podstawie odpowiedzi przygotowaliśmy dodatkowe treści do e-booka.\u003C/p>\u003C/li>\u003Cli dir=\"ltr\">\u003Cp dir=\"ltr\">Skład e-booka.\u003C/p>\u003C/li>\u003Cli dir=\"ltr\">\u003Cp dir=\"ltr\">Zaprojektowaliśmy klucz wizualny i materiały graficzne, które promowały publikację. \u003C/p>\u003C/li>\u003C/ul>",{"__typename":105,"id":116,"blockType":107,"offset":108,"headline":117,"sectionDetails":118},"60962","Efekt","\u003Cp dir=\"ltr\">E-book o prostym języku (\u003Ca href=\"https://www.naffy.io/kava/e-book-o-prostym-jezyku\" target=\"_blank\" rel=\"noreferrer noopener\">kupisz go tutaj\u003C/a>). \u003C/p>\n\u003Cp dir=\"ltr\">To ponad \u003Cstrong>80 stron praktycznej wiedzy\u003C/strong> – połączenie teorii, zasad oraz konkretnych przykładów użycia prostego języka w różnych dziedzinach: employer branding, PR, media społecznościowe, komunikacja wewnętrzna i zewnętrzna. \u003C/p>\n\u003Cp dir=\"ltr\">\u003Cstrong>A to nie wszystko! \u003C/strong>Kupując nasz e-book, wspierasz Fundację Iskierka, która od 2006 roku buduje systemy wsparcia finansowego, psychologicznego i społecznego dla dzieci z chorobą nowotworową i ich rodzin. \u003C/p>\n\u003Cp dir=\"ltr\">\u003Cstrong>Dochód ze sprzedaży przekazujemy na konto Iskierki.\u003C/strong>\u003Cbr />\u003C/p>",{"__typename":105,"id":120,"blockType":107,"offset":108,"headline":121,"sectionDetails":122},"60963","Wprowadź prosty język do swojej firmy","\u003Cp>Prowadzimy szkolenia z prostego języka – dopasowane do potrzeby Twojego zespołu i specyfiki Twojej branży. Jeśli chcesz wprowadzić prosty język do swojej firmy, \u003Ca href=\"https://kava360.pl/kontakt\" target=\"_blank\" rel=\"noreferrer noopener\">napisz do nas.\u003C/a>\u003C/p>",{"__typename":124,"id":125,"blockType":126,"projectImage":127},"flexibleContent_fullWidthImage_BlockType","60974","fullWidthImage",[128],{"__typename":129,"url":130,"urlMobile":131,"alt":132,"width":90,"height":133,"kind":92,"mimeType":93},"projects_Asset","https://api.kava360.pl/assets/projects/_2560xAUTO_crop_center-center_82_none_ns/60975/E-book-o-prostym-języku_portfolio_2.webp","https://api.kava360.pl/assets/projects/_1200xAUTO_crop_center-center_82_none_ns/60975/E-book-o-prostym-języku_portfolio_2.webp","E book o prostym języku portfolio 2",901,{"__typename":124,"id":135,"blockType":126,"projectImage":136},"60976",[137],{"__typename":129,"url":138,"urlMobile":139,"alt":140,"width":90,"height":133,"kind":92,"mimeType":93},"https://api.kava360.pl/assets/projects/_2560xAUTO_crop_center-center_82_none_ns/60977/E-book-o-prostym-języku_portfolio_3.webp","https://api.kava360.pl/assets/projects/_1200xAUTO_crop_center-center_82_none_ns/60977/E-book-o-prostym-języku_portfolio_3.webp","E book o prostym języku portfolio 3",{"__typename":124,"id":142,"blockType":126,"projectImage":143},"60978",[144],{"__typename":129,"url":145,"urlMobile":146,"alt":147,"width":90,"height":148,"kind":92,"mimeType":93},"https://api.kava360.pl/assets/projects/_2560xAUTO_crop_center-center_82_none_ns/60979/E-book-o-prostym-języku_portfolio_4.webp","https://api.kava360.pl/assets/projects/_1200xAUTO_crop_center-center_82_none_ns/60979/E-book-o-prostym-języku_portfolio_4.webp","E book o prostym języku portfolio 4",1301,{"__typename":124,"id":150,"blockType":126,"projectImage":151},"60980",[152],{"__typename":129,"url":153,"urlMobile":154,"alt":155,"width":90,"height":133,"kind":92,"mimeType":93},"https://api.kava360.pl/assets/projects/_2560xAUTO_crop_center-center_82_none_ns/60981/E-book-o-prostym-języku_portfolio_5.webp","https://api.kava360.pl/assets/projects/_1200xAUTO_crop_center-center_82_none_ns/60981/E-book-o-prostym-języku_portfolio_5.webp","E book o prostym języku portfolio 5",{"__typename":124,"id":157,"blockType":126,"projectImage":158},"60982",[159],{"__typename":129,"url":160,"urlMobile":161,"alt":162,"width":90,"height":163,"kind":92,"mimeType":93},"https://api.kava360.pl/assets/projects/_2560xAUTO_crop_center-center_82_none_ns/60983/E-book-o-prostym-języku_portfolio_7.webp","https://api.kava360.pl/assets/projects/_1200xAUTO_crop_center-center_82_none_ns/60983/E-book-o-prostym-języku_portfolio_7.webp","E book o prostym języku portfolio 7",1001,{"__typename":124,"id":165,"blockType":126,"projectImage":166},"60984",[167],{"__typename":129,"url":168,"urlMobile":169,"alt":170,"width":90,"height":163,"kind":92,"mimeType":93},"https://api.kava360.pl/assets/projects/_2560xAUTO_crop_center-center_82_none_ns/60985/E-book-o-prostym-języku_portfolio_8.webp","https://api.kava360.pl/assets/projects/_1200xAUTO_crop_center-center_82_none_ns/60985/E-book-o-prostym-języku_portfolio_8.webp","E book o prostym języku portfolio 8",{"__typename":124,"id":172,"blockType":126,"projectImage":173},"60986",[174],{"__typename":129,"url":175,"urlMobile":176,"alt":177,"width":90,"height":133,"kind":92,"mimeType":93},"https://api.kava360.pl/assets/projects/_2560xAUTO_crop_center-center_82_none_ns/60987/E-book-o-prostym-języku_portfolio_9.webp","https://api.kava360.pl/assets/projects/_1200xAUTO_crop_center-center_82_none_ns/60987/E-book-o-prostym-języku_portfolio_9.webp","E book o prostym języku portfolio 9",{"__typename":124,"id":179,"blockType":126,"projectImage":180},"60988",[181],{"__typename":129,"url":182,"urlMobile":183,"alt":184,"width":90,"height":185,"kind":92,"mimeType":93},"https://api.kava360.pl/assets/projects/_2560xAUTO_crop_center-center_82_none_ns/60989/E-book-o-prostym-języku_portfolio_10.webp","https://api.kava360.pl/assets/projects/_1200xAUTO_crop_center-center_82_none_ns/60989/E-book-o-prostym-języku_portfolio_10.webp","E book o prostym języku portfolio 10",1201,[],"gray",[],false,[],[],[],[],[195],{"__typename":79,"id":196,"title":197,"slug":198,"projectFeaturedImage":199},"60922","Recraft","recraft",[200],{"__typename":45,"url":201,"alt":202,"width":90,"height":148,"kind":92,"mimeType":93},"https://api.kava360.pl/assets/images/_1920xAUTO_crop_center-center_82_none_ns/60923/ReCraft_portfolio_4.webp","Re Craft portfolio 4",[],[],1782801146815]