[{"data":1,"prerenderedAt":155},["ShallowReactive",2],{"header":3,"footer":52,"software-things-2":78},{"navigation":4,"socialMedia":26,"header":41},{"__typename":5,"items":6},"navigation_GlobalSet",[7,11,14,17,20,23],{"__typename":8,"title":9,"url":10},"links_link_BlockType","O NAS","/o-nas",{"__typename":8,"title":12,"url":13},"USŁUGI","/oferta",{"__typename":8,"title":15,"url":16},"SEKTORY","/sektory",{"__typename":8,"title":18,"url":19},"PROJEKTY","/projekty",{"__typename":8,"title":21,"url":22},"BLOG","/wiedza",{"__typename":8,"title":24,"url":25},"KONTAKT","/kontakt",{"__typename":27,"items":28},"socialMedia_GlobalSet",[29,32,35,38],{"__typename":8,"title":30,"url":31},"Facebook","https://www.facebook.com/Kava360",{"__typename":8,"title":33,"url":34},"Instagram","https://www.instagram.com/kava.360/",{"__typename":8,"title":36,"url":37},"LinkedIn","https://www.linkedin.com/company/kava-studio-kreatywne/",{"__typename":8,"title":39,"url":40},"Behance","https://www.behance.net/kava360",{"__typename":42,"image":43,"buttonText":50,"buttonLink":51},"header_GlobalSet",[44],{"__typename":45,"src":46,"alt":47,"width":48,"height":49},"images_Asset","https://api.kava360.pl/assets/images/_1920xAUTO_crop_center-center_none_ns/50702/menu.webp","Menu",1920,2078,"Napisz na priv","/napisz–na–priv",{"footer":53,"socialMedia":65,"contact":71},{"__typename":54,"image":55,"items":61},"footer_GlobalSet",[56],{"__typename":45,"src":57,"alt":58,"width":59,"height":60},"https://api.kava360.pl/assets/images/_800xAUTO_crop_center-center_70_none_ns/54960/Miczel.webp","Miczel",499,262,[62],{"__typename":8,"title":63,"url":64},"Polityka prywatności","/polityka-prywatnosci",{"__typename":27,"items":66},[67,68,69,70],{"__typename":8,"title":30,"url":31},{"__typename":8,"title":33,"url":34},{"__typename":8,"title":36,"url":37},{"__typename":8,"title":39,"url":40},{"__typename":72,"phone":73,"email":74,"street":75,"postalCode":76,"city":77},"contact_GlobalSet","531 675 415","m.aleksandrowicz@kava360.pl","Kościuszki 43/8,","40-048","Katowice",{"__typename":79,"id":80,"slug":81,"title":82,"seoTitle":83,"seoDescription":84,"featuredImage":85,"projectCategories":95,"description":105,"projectType":100,"projectDetails":106,"flexibleContent":107,"projectImages":134,"colorTheme":135,"sections":136,"quoteText":131,"addVideo":137,"videoType":131,"videoFile":138,"videoBackground":139,"videoLink":131,"projectImage":140,"itWidget":137,"engineeringWidget":137,"addCredits":137,"credits":141,"relatedProject":142,"gallerySlider":153,"videoSlider":154},"projects_default_Entry","33172","software-things-2","Software Things","Content marketing and lead generation dla Software Things","Sprawdź jak za pomocą content marketingu pomogliśmy naszemu klientowi stworzyć unikalny wizerunek w branży IT i budować pozycje eksperta.",[86],{"__typename":87,"url":88,"urlMobile":89,"alt":90,"width":91,"height":92,"kind":93,"mimeType":94},"projects_Asset","https://api.kava360.pl/assets/projects/_2560xAUTO_crop_center-center_82_none_ns/51162/sekwencja0096-2.webp","https://api.kava360.pl/assets/projects/_1200xAUTO_crop_center-center_82_none_ns/51162/sekwencja0096-2.webp","Sekwencja0096 2",1500,844,"image","image/png",[96,101],{"__typename":97,"id":98,"title":99,"slug":100},"projectCategories_Category","993","Design","design",{"__typename":97,"id":102,"title":103,"slug":104},"61084","Marketing","marketing","content marketing  / lead generation / planowanie kampanii / social media",[],[108,115,119,123],{"__typename":109,"id":110,"blockType":111,"offset":112,"headline":113,"sectionDetails":114},"flexibleContent_text_BlockType","51223","text",2,"Wyzwanie","\u003Cp>Software Things to firma IT, która zajmuje się rozwojem oprogramowania i potrzebowała wsparcia w dziedzinie marketingu. Celem współpracy było stworzenie solidnej strategii marketingowej, która pozwoliłaby na wyróżnienie się na tłocznym rynku IT. Dodatkowym wyzwaniem było regularne tworzenie treści eksperckich, mających wypozycjonować markę i zwiększyć lead generation.\u003C/p>",{"__typename":109,"id":116,"blockType":111,"offset":112,"headline":117,"sectionDetails":118},"51224","Działania","\u003Cul>\u003Cli dir=\"ltr\">\u003Cp dir=\"ltr\">Określenie strategii marki i jej wyróżników\u003C/p>\u003C/li>\u003Cli dir=\"ltr\">\u003Cp dir=\"ltr\">Analiza potrzeb i problemów odbiorców wraz z ich segmentacją (buyer persona)\u003C/p>\u003C/li>\u003Cli dir=\"ltr\">\u003Cp dir=\"ltr\">Pisanie wysokiej jakości artykułów eksperckich z naciskiem na SEO optymalizację\u003C/p>\u003C/li>\u003Cli dir=\"ltr\">\u003Cp dir=\"ltr\">Opracowanie strategii komunikacji w mediach społecznościowych i tworzenie treści \u003C/p>\u003C/li>\u003Cli dir=\"ltr\">\u003Cp dir=\"ltr\">Stworzenie \u003Ca href=\"https://softwarethings.pro/ebooks/agile/\" target=\"_blank\" rel=\"noreferrer noopener\">\u003Cu>e-booka\u003C/u>\u003C/a> i jego kampanii w Google Ads\u003C/p>\u003C/li>\u003C/ul>",{"__typename":109,"id":120,"blockType":111,"offset":112,"headline":121,"sectionDetails":122},"51225","Efekt","\u003Cp>Efektem współpracy jest stale wzmacniany wizerunek Software Things jako firmy technologicznej z ukierunkowanym i jakościowym marketingiem. 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