[{"data":1,"prerenderedAt":189},["ShallowReactive",2],{"header":3,"footer":52,"software-things":78},{"navigation":4,"socialMedia":26,"header":41},{"__typename":5,"items":6},"navigation_GlobalSet",[7,11,14,17,20,23],{"__typename":8,"title":9,"url":10},"links_link_BlockType","O NAS","/o-nas",{"__typename":8,"title":12,"url":13},"USŁUGI","/oferta",{"__typename":8,"title":15,"url":16},"SEKTORY","/sektory",{"__typename":8,"title":18,"url":19},"PROJEKTY","/projekty",{"__typename":8,"title":21,"url":22},"BLOG","/wiedza",{"__typename":8,"title":24,"url":25},"KONTAKT","/kontakt",{"__typename":27,"items":28},"socialMedia_GlobalSet",[29,32,35,38],{"__typename":8,"title":30,"url":31},"Facebook","https://www.facebook.com/Kava360",{"__typename":8,"title":33,"url":34},"Instagram","https://www.instagram.com/kava.360/",{"__typename":8,"title":36,"url":37},"LinkedIn","https://www.linkedin.com/company/kava-studio-kreatywne/",{"__typename":8,"title":39,"url":40},"Behance","https://www.behance.net/kava360",{"__typename":42,"image":43,"buttonText":50,"buttonLink":51},"header_GlobalSet",[44],{"__typename":45,"src":46,"alt":47,"width":48,"height":49},"images_Asset","https://api.kava360.pl/assets/images/_1920xAUTO_crop_center-center_none_ns/50702/menu.webp","Menu",1920,2078,"Napisz na priv","/napisz–na–priv",{"footer":53,"socialMedia":65,"contact":71},{"__typename":54,"image":55,"items":61},"footer_GlobalSet",[56],{"__typename":45,"src":57,"alt":58,"width":59,"height":60},"https://api.kava360.pl/assets/images/_800xAUTO_crop_center-center_70_none_ns/54960/Miczel.webp","Miczel",499,262,[62],{"__typename":8,"title":63,"url":64},"Polityka prywatności","/polityka-prywatnosci",{"__typename":27,"items":66},[67,68,69,70],{"__typename":8,"title":30,"url":31},{"__typename":8,"title":33,"url":34},{"__typename":8,"title":36,"url":37},{"__typename":8,"title":39,"url":40},{"__typename":72,"phone":73,"email":74,"street":75,"postalCode":76,"city":77},"contact_GlobalSet","531 675 415","m.aleksandrowicz@kava360.pl","Kościuszki 43/8,","40-048","Katowice",{"__typename":79,"id":80,"slug":81,"title":82,"seoTitle":83,"seoDescription":84,"featuredImage":85,"projectCategories":94,"description":104,"projectType":103,"projectDetails":105,"flexibleContent":106,"projectImages":122,"colorTheme":167,"sections":168,"quoteText":169,"addVideo":170,"videoType":169,"videoFile":171,"videoBackground":172,"videoLink":169,"projectImage":173,"itWidget":170,"engineeringWidget":170,"addCredits":170,"credits":174,"relatedProject":175,"gallerySlider":187,"videoSlider":188},"projects_default_Entry","20544","software-things","Software Things","Software Things - firma z segmentu rozwoju oprogramowania i software development","Skuteczny branding dla firmy IT. Stworzyliśmy unikalną identyfikację wizualną wyróżniającą klienta na tle konkurencji.",[86],{"__typename":45,"url":87,"urlMobile":88,"alt":89,"width":90,"height":91,"kind":92,"mimeType":93},"https://api.kava360.pl/assets/images/_2560xAUTO_crop_center-center_82_none_ns/50830/st_branding.webp","https://api.kava360.pl/assets/images/_1200xAUTO_crop_center-center_82_none_ns/50830/st_branding.webp","St branding",4167,3125,"image","image/jpeg",[95,100],{"__typename":96,"id":97,"title":98,"slug":99},"projectCategories_Category","993","Design","design",{"__typename":96,"id":101,"title":102,"slug":103},"61084","Marketing","marketing","branding / design / UX",[],[107,114,118],{"__typename":108,"id":109,"blockType":110,"offset":111,"headline":112,"sectionDetails":113},"flexibleContent_text_BlockType","60158","text",2,"Wyzwanie","\u003Cp>Największym wyzwaniem projektowym było oddanie charakteru zespołu i cech marki poprzez identyfikację wizualną. Za punkt wyjścia naszych prac obraliśmy zdefiniowanie marki Software Things i określenie do czego dąży i aspiruje. Ułatwiło to nam zaproponowanie klientowi unikalnych rozwiązań projektowych. \u003Cbr />\u003Cbr />Drugim wymagającym aspektem było stworzenie propozycji wizualnej, która będzie otwarta na rozwój i zmiany. Naszym celem było zaproponowanie bazy stanowiącej trzon komunikacji wizualnej, która może być modyfikowana wraz z rozwojem marki.\u003C/p>",{"__typename":108,"id":115,"blockType":110,"offset":111,"headline":116,"sectionDetails":117},"60159","Działania","\u003Col>\u003Cli>Strategia marki (tone of voice, archetyp, osobowość marki, główna idea).\u003C/li>\u003Cli>Stworzenie klucza wizualnego wraz z logo.\u003C/li>\u003Cli>Design strony internetowej. \u003C/li>\u003Cli>Zaprojektowanie ebooka – architektura treści, grafiki.\u003C/li>\u003Cli>Stworzenie pakietu materiałów graficznych do używania w komunikacji przez zespół marketingu.\u003C/li>\u003C/ol>",{"__typename":108,"id":119,"blockType":110,"offset":111,"headline":120,"sectionDetails":121},"60160","Efekt","\u003Cp>Zespół Software Things wszedł na rynek z przemyślaną, estetyczną i dopracowaną marką wizualną. Dało to podstawę do tworzenia spójnego i unikalnego wizerunku, który pomaga wyróżnić się w bardzo wymagającej i zatłoczonej branży technologicznej. \u003Cbr />\u003Cbr />Klucz wizualny jest stworzony w sposób, aby łatwo się z nim pracowało i wprowadzało zmiany. Dzięki temu może się rozwijać i zmieniać równolegle z marką. Taki sposób projektowania identyfikacji wizualnej pozwala klientom oszczędzać czas i koszta, związane z nieuniknionymi zmianami i usprawnieniami.  \u003Cbr />\u003Cbr />Design strony internetowej jest unikalny, estetyczny i charakterny. Strona jest doceniana przez różne podmioty działające w branży na styku designu i technologii. \u003Cbr />\u003C/p>\n\u003Cp>“ Kava celnie opisała cechy naszej marki i na tej podstawie zaproponowała klucz wizualny. Dzięki temu wychodziliśmy na rynek z komunikatem, który świetnie nas opisywał: jesteśmy nowocześni, bo tym właśnie jest technologia, ale doceniamy i umiemy też w design.”  \u003Cstrong>Igor Podlawski CEO Software Things\u003C/strong>\u003C/p>",[123,135,144,152,159],{"__typename":124,"id":125,"blockType":126,"projectImage":127},"projectImages_fullWidthImage_BlockType","60141","fullWidthImage",[128],{"__typename":129,"url":130,"urlMobile":131,"alt":132,"width":133,"height":134,"kind":92,"mimeType":93},"projects_Asset","https://api.kava360.pl/assets/projects/_2560xAUTO_crop_center-center_82_none_ns/60129/st_mobile_2.webp","https://api.kava360.pl/assets/projects/_1200xAUTO_crop_center-center_82_none_ns/60129/st_mobile_2.webp","St mobile 2",3798,2370,{"__typename":124,"id":136,"blockType":126,"projectImage":137},"60142",[138],{"__typename":129,"url":139,"urlMobile":140,"alt":141,"width":142,"height":143,"kind":92,"mimeType":93},"https://api.kava360.pl/assets/projects/_2560xAUTO_crop_center-center_82_none_ns/60521/st_web_2.webp","https://api.kava360.pl/assets/projects/_1200xAUTO_crop_center-center_82_none_ns/60521/st_web_2.webp","St web 2",3500,4375,{"__typename":124,"id":145,"blockType":126,"projectImage":146},"60143",[147],{"__typename":129,"url":148,"urlMobile":149,"alt":150,"width":133,"height":151,"kind":92,"mimeType":93},"https://api.kava360.pl/assets/projects/_2560xAUTO_crop_center-center_82_none_ns/60133/Group-805.webp","https://api.kava360.pl/assets/projects/_1200xAUTO_crop_center-center_82_none_ns/60133/Group-805.webp","Group 805",2178,{"__typename":124,"id":153,"blockType":126,"projectImage":154},"60144",[155],{"__typename":129,"url":156,"urlMobile":157,"alt":158,"width":133,"height":151,"kind":92,"mimeType":93},"https://api.kava360.pl/assets/projects/_2560xAUTO_crop_center-center_82_none_ns/60135/st_mobile.webp","https://api.kava360.pl/assets/projects/_1200xAUTO_crop_center-center_82_none_ns/60135/st_mobile.webp","St mobile",{"__typename":124,"id":160,"blockType":126,"projectImage":161},"60145",[162],{"__typename":129,"url":163,"urlMobile":164,"alt":165,"width":133,"height":166,"kind":92,"mimeType":93},"https://api.kava360.pl/assets/projects/_2560xAUTO_crop_center-center_82_none_ns/60137/Group-804.webp","https://api.kava360.pl/assets/projects/_1200xAUTO_crop_center-center_82_none_ns/60137/Group-804.webp","Group 804",1833,"gray",[],null,false,[],[],[],[],[176],{"__typename":79,"id":177,"title":178,"slug":179,"projectFeaturedImage":180},"23613","Future Processing","future-processing",[181],{"__typename":45,"url":182,"alt":183,"width":184,"height":185,"kind":92,"mimeType":186},"https://api.kava360.pl/assets/images/_1920xAUTO_crop_center-center_82_none_ns/23640/284405750_10160330792528552_8694719065290868246_n.webp","284405750 10160330792528552 8694719065290868246 n",1200,627,"image/png",[],[],1782801191305]